For Reading Day, a lifelong North Texas educator returns to school where she began her career. My role: I produced the video and wrote the story for United Way's annual Reading Day campaign. Click the image to watch and listen.
A high school senior reflects on her community's resilience after a devastating flood. My role: I wrote this feature story and produced the audio for NPR. Click the image to read and listen.
Reading Day 2025 Marketing & Communications Strategy. A multichannel campaign to recruit 1,200 volunteers across print, TV, paid digital, social, influencers and email. My role: I developed the strategy and managed the timeline. Click the image to view the full strategy.
Tocqueville Society Recruitment Ad, Dallas Business Journal. A full-color ad recruiting major donors to United Way’s leadership giving society. My role: I wrote the copy and managed the project.
Housing Forward Email Newsletter. A newsletter email recapping the 2026 State of Homelessness Address. My role: I wrote and designed the newsletter, including the header. Click the image to read and view the full email.
Street Homelessness Has Fallen in Downtown Dallas. Here’s How. A short video explaining Housing Forward’s progress downtown. My role: I wrote the script and directed and edited the video. Click the image to watch it.
What These Dallas Students Love About Books. A short video featuring students for United Way’s literacy work. My role: I wrote the script and directed and edited the video. Click the image to watch it.
Women of Tocqueville Sip & Shop Event Invitation. A donor cultivation event invitation. My role: I wrote the copy and managed the project.
Centennial Ambassador Thank-You Letter and Gift Basket. An end-of-year stewardship package thanking the influencers who served as United Way’s Centennial Ambassadors, with a letter from the CEO, a custom mug, impact materials and branded swag. My role: I wrote the letter for the CEO’s signature and led the gift basket project from concept to delivery.